Written down, so you do not have to learn it twice.

Whatever we figure out that seems worth passing on. No calendar, no filler, no posts written to hit a keyword.

Everything we have written

The words THE TOOLS OUTLASTED THE PEOPLE set very large on a deep oxblood field, THE PEOPLE in signal red, above the line: fifty-two days of warnings, nine days inside, and years of quiet underneath

Aug 24, 2026 · 10 min read

The Hack Was Just the Loud Part

What a hacked WordPress store costs, why the clock starts years before the break-in, and the hours nobody budgets for. From the person who got the call.

The words THE WEBSITE WAS NEVER THE WORK set very large on a deep warm brown field, above the line: fourteen years for everyone else, and the deadline that ended it

Aug 3, 2026 · 13 min read

I Built Websites for Everyone Except Myself

Fourteen years of client websites, and no website of my own. Why experts neglect themselves, what it quietly cost me, and what finally ended the wait.

The words THE PRICE IS NOT THE COST set very large on a deep green field, above the line: what a premium domain does, what it does not do, and what the waiting costs

Jul 23, 2026 · 20 min read

The Expensive Part of a Premium Domain Is Not the Domain

What a premium domain does, what it does not do, and why the number on the listing is the smallest part of the bill. From someone who sells them.

The words I NEVER ASKED WHO BUILDS IT set very large on a deep blue field, above the line: sixteen years of taking from WordPress before that question

Jul 16, 2026 · 20 min read

Why It Took Me 16 Years to Contribute to WordPress

What a contributor day actually looks like, why most users never start, and what it takes to stop being only a consumer of the software you earn from.